With a rich background in Analytics, Business Development, and Lean, I embrace my passion for developing products that will evolve the digital landscape, and build successful companies. I think critically, GSD, and will never be afraid to fail.
I also love: maps, snow, never-ending conversations, public transit, cultural differences, human similarities, and that which you can feel but will never understand.
Data-Driven Product Management for the Internet
Chief Technology Officer at Firecracker
Adam had to work with the engineering, ad operations, and analyst teams, as well as numerous vendors. He was very diligent coordinating the massive effort, and was a big reason for the successful deployment and operation of VMCs programmatic advertising platform.
On a personal level, Adam is fun to work with, has lots of good insights, and is great at taking feedback. He'd be a very positive addition to any product management team.
Director, Strategic Technology Services
Adam is smart, hardworking, solution-oriented, and driven.
VP Product at Smarterer
Adam is particularly good at connecting with a variety of audiences - including the buyers and the users of a product - and simplifying complex ideas down to just what's important to them. Adam also does a great job distilling customer feedback into key requirements and working with teams to execute.
Fullerton quickly grasped the importance web traffic analysis and how to use data to inform decision-making processes. His enthusiasm for data-driven marketing combined with his armor-plated sales attitude will improve any organization which employs him.